Friday, September 18, 2009

New Balance 574 Clips Now Available!!!

574 Clips is a collection constructed from leftover materials salvaged from New Balance’s factory in Lawrence, MA. The 574 has been re-engineered, removing unnecessary foams in the tongue and collar to reduce heat and bulk. It also features a PU insert for comfort and a microdenier lining taken from the 993 to create a luxurious feel. Overall the shoe comes in four colorways: grey/blue, grey/green, grey/orange and grey/burgundy. Limited to 120 pairs per color.

The collection name, 574 Clips also has a second meaning: a launch campaign will be centered around, a website that features 480 video clips (1 for each shoe) created to convey each of the shoes’ unique experience before reaching the consumer. To compliment the short films, an individually numbered Polaroid photo has been taken of the shoe’s experience and placed in the corresponding shoe box.

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